Lucy Atkinson

Lucy Atkinson (PhD, University of Wisconsin – Madison) is an associate professor in the School of Advertising & PR at the University of Texas at Austin. Her research looks at communication in the context of sustainability and the environment. She focuses on the ways message components (like visual elements, argument frames, source factors) influence environmental attitudes, beliefs, and behaviors. She has received research funding from the Department of Energy, the Portuguese Foundation for Science and Technology, and the Arthur W. Page Center. Atkinson’s work has appeared in top-ranked flagship journals, like the Journal of Advertising, Environmental Communication, and Science Communication.