Chasing Ice is an award-winning documentary that follows the work of the Extreme Ice Survey (EIS), an initiative aimed at capturing the rapid melting of glaciers at multiple locations across the globe. James Balog, acclaimed environmental photojournalist and founder of the EIS, collaborates with a multidisciplinary team of scientists to collect time-lapse images that document glacial retreat across several years. This initiative aims to educate the public about the immediacy and effects of climate change with a goal of fostering public action to combat this global threat.
This study was designed to assess the impacts of Chasing Ice on attitudes and knowledge about climate change. The Natural Hazards Center developed pre-and post-test survey instruments that were administered to over 740 respondents in communities across Colorado prior to and following screenings of the film. This approach afforded an opportunity to obtain baseline information about audience members' pre-existing attitudes and beliefs about climate change and assess potential shifts in these understandings as a result of having watched the documentary.