North Carolina State University
Whitney Knollenberg’s research focuses on the role of leadership in the forces that shape tourism development, including planning, power, policy, and partnerships. Recently she has examined tourism advocates’ efforts to gain political influence for the industry. Knollenberg has also studied how leadership, and its connections to power and partnerships, can initiate and sustain successful rural tourism development. Additionally, she has explored opportunities to integrate the food and tourism systems to advance their sustainable development. Her continuing research strives to understand how tourism leaders can utilize planning, power, policy, and partnerships to support sustainable tourism development.