Risk Communication and Social Vulnerability: Guidance for Practitioners
In collaboration with partners at the U.S. Army Corps of Engineers Institute for Water Resources, the Natural Hazards Center research team has summarized the state of knowledge about risk communication, with a particular focus on the needs of vulnerable populations. The team has also created an associated annotated bibliography that synthesizes existing literature into formats that are useful to practitioners managing floods and other related natural hazard risks. Please click on the images on this page to download the Guide and Annotated Bibliography.
What is the Challenge?
For more than three decades, social scientists have sought to understand how to best communicate information about disaster risk to diverse members of the public, building a substantial body of research literature around this topic. This growing body of knowledge has informed best practice guidance that applies across diverse fields within the hazards and disaster arena. Yet this research does not always make it into the hands of practitioners who could apply these lessons in their community outreach and engagement efforts. This means that core principles of risk communication are not always adopted and socially vulnerable populations—those that face disproportionate disaster risk due to a variety of historical, social, economic, and political conditions—may not receive practical and actionable communications about disaster risk.
Two deliverables are now available from this project. The first, a practitioner-oriented guide, synthesizes insights from the published literature into three overarching principles, including:
- Communicate Through Familiar and Trusted Messengers;
- Provide Clear, Actionable Information; and
- Tailor Messages and Information Pathways for Target Audiences.
The guide highlights how general risk communication principles can be thoughtfully applied to groups that are often marginalized, overlooked, or difficult to reach. It incorporates practice-oriented tips and a series of examples that reflect how related concerns have been documented or analyzed by researchers at each stage of the disaster lifecycle, including preparedness, response, recovery, and mitigation.
The second deliverable is an annotated bibliography that summarizes academic research and practical guidance on the topic of hazards and disaster risk communication, with a particular focus on socially vulnerable populations. It features a range of risk communication lessons that apply across the disaster lifecycle. The research included in the annotated bibliography informed the core guidance document.
Project Lead: Nnenia Campbell, Natural Hazards Center (Nnenia.Campbell@colorado.edu)
Undergraduate Research Assistants: Kamryn Roper-Fetter and Mary Yoder, Natural Hazards Center
Sponsor: The project was produced with supplemental support to the National Science Foundation (NSF Award #1635593) from the U.S. Army Corps of Engineers (USACE), Office of Homeland Security.
Principal Investigator: Lori Peek, Natural Hazards Center and Department of Sociology, University of Colorado Boulder (Lori.Peek@colorado.edu)
U.S. Army Corps of Engineers Program Manager: Ellen Berggren, Deputy, National Silver Jackets Program